Pitch meeting

What is with the rash of commercials recently where the people in them act like pompous dickbags? Is the idea that people will see the commercial and recognize behavior they find so hateful and annoying that they are compelled to buy your products and smash them? Or that the public is so desperate to be superior that if you show people acting smug about your product that people will assume it exudes that ever elusive smugness they crave?

It's just a question. Whatever, screw it. I'm on board. Here's some more ideas:

- Lord Byron and Oscar Wilde are playing golf in Hawaii. A twosome of Larry the Cable Guy and Tim Allen comes up and asks if they can play through. Byron and Wilde spend two minutes ridiculing Allen and Guy's shabby appearance. Buy Titleist.

- Bobby Knight runs over an entire kindergarten class. Buy Buick.

- Sean Penn is receiving and award at the You're So Amazing Awards. He checks his watch and it's on West African Daylight Time. Buy Timex.

- The cast of Jersey Shore is shown doing anything at all. Buy Axe Bodyspray.