In a modern age when a) an increasing number of people watch TV online and b) almost all devices used by major cable companies have capabilities for rapid two way information exchange THIS IS UNACCEPTABLE but not for the reasons outlined in the article.
If you don't want to bother reading that the article talks about how the Nielsen ratings are determined by 25,000 households. That is approximately 0.0217 percent of the U.S. households. And that might sound shockingly low but the reality is that 25,000 is well above a statistically significant sample size. And as much as it sucks that a few hundred households means I can't watch Community I don't have a problem with the basis of the math.
The point is that the Nielsen rating system is antiquated and has some serious gaps in its measurements. The basis for the measurements was sound but technology has since evolved and a better understanding can be attained, and fairly easily. In addition it seems like networks could figure out ways to make money off of shows with devoted followings.
Regardless, I want Community back but I'm still a nerd.
No comments:
Post a Comment